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      <title>Sales effectiveness</title>
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      <description>&lt;p&gt;Sales effectiveness refers to the ability of a company’s sales professionals to “win” at each stage of the customer’s buying process, and ultimately earn the business on the right terms and in the right timeframe.&lt;/p&gt;</description>
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      <title>Effective upselling techniques</title>
      <link>/posts/2016/07/28/effective-upselling-techniques/</link>
      <pubDate>Thu, 28 Jul 2016 00:00:00 +0000</pubDate>
      
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      <description>&lt;p&gt;Upselling is a sales technique whereby a seller induces the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale. While it usually involves marketing more profitable services or products, it can be simply exposing the customer to other options that were perhaps not considered.&lt;/p&gt;</description>
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